Kick Ash Ambassadors worked with film company Supatrax to produce this advert.
They wanted to show you how uncomfortable, frustrated and powerless other people’s smoking makes them feel; how they feel like victims of other people’s decisions – from family and friends smoking around them to tobacco companies making money from their vulnerability as young people.
Though they can opt for not being a smoker, being smokefree they believe is not ultimately their choice.
You need to watch the ad a few times to read the deeper stuff – that clown for example, he represents the big tobacco companies who are carelessly spreading a killer habit to anyone who gets hooked. See how the clown has a mask so he’s not actually harming himself?
The ‘Toxic Party’ of young people chilling in a park breathing in car fumes and drinking other toxic fluids highlights the substances that are in cigarettes . . . no one would really have a party like that, so why would we smoke cigarettes and inhale the same harmful substances? That young mom is feeding her baby a bottle of tar!!
And the brick wall speaks for itself really – that’s what young people feel they’re talking to when they try to reason with someone they love about smoking.
Have a look throughout the film to see if you can spot the younger girl with the balloon. She’s watching everything from a distance, until in the end she has her first cigarette. That’s exactly what happens in real life – every single one of us learns by watching others, for good – and for bad…
Let’s get this film shown to as many people as we can and show the world that the next generation will not be taken for a ride.
A live, gritty piece of drama in collaboration with Fizzog Productions.