Exposing the sinister reality and motives of cigarette companies to young people has been the driving force behind The Resistance.
Created and delivered by the Dudley based graphic design company Born Communication, The Resistance is a multi-media presentation that makes the seductive marketing of cigarettes transparent, encouraging young people not to be easy targets and to make intelligent decisions about a smokefree lifestyle. Each year the presentation develops to respond to concerns raised by young people and as a result also covers issues around plain packaging and counterfeit tobacco.
“The Resistance presented things from a different viewpoint, smokers being victims – it was so much better than just another talk on the health issues. It’s a great concept.”